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37GS Residences

4.0 star property
4-star apartment near Piccadilly Circus

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Photo gallery for 37GS Residences

GS1 - 3 Bed Deluxe | Private kitchen
GS9 - 3 Bed Deluxe | Private kitchen
Flat-screen TV, Netflix, heated floors, streaming services
GS13 - 3 Bed Deluxe | Private kitchen
Exterior

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • 24/7 front desk
  • Washer
  • Air conditioning
  • Kitchen
  • Dryer
  • Outdoor space

Explore the area

Map
37 Golden Square, London, England, W1F 9LB
  • Piccadilly Circus
    ‪5 min walk‬
  • Leicester Square
    ‪8 min walk‬
  • Trafalgar Square
    ‪10 min walk‬
  • London (LHR-Heathrow)
    ‪46 min drive‬

Room options

View all photos for GS5 - 3 Bed Deluxe

Flat-screen TV, Netflix, heated floors, streaming services

GS5 - 3 Bed Deluxe

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 3 King Beds

View all photos for GS17 - 3 Bed Deluxe

GS17 - 3 Bed Deluxe | Living area

GS17 - 3 Bed Deluxe

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 3 King Beds

View all photos for GS4 - 2 Bed Deluxe

GS4 - 2 Bed Deluxe | Living area

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • 1 bathroom
  • Sleeps 4
  • 2 King Beds

View all photos for GS9 - 3 Bed Deluxe

Flat-screen TV, Netflix, heated floors, streaming services

GS9 - 3 Bed Deluxe

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS18 - 2 Bed Executive

GS18 - 2 Bed Executive

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 3 King Beds

View all photos for GS2 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS2 - 1 Bed Executive

  • 1 bedroom
  • 1 bathroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS3 - 2 Bed Superior

GS3 - 2 Bed Superior

GS3 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

GS19 - 2 Bed Deluxe | Living area

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

GS20 - 2 Bed Executive | Living area

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS7 - 2 Bed Superior

GS7 - 2 Bed Superior | Living area

GS7 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

GS8 - 2 Bed Superior | Living area

GS8 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS12 - 2 Bed Superior

GS12 - 2 Bed Superior

GS12 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

GS11 - 2 Bed Superior

GS11 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 3 King Beds

View all photos for GS15 - 2 Bed Superior

GS15 - 2 Bed Superior | Living area

GS15 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS10 - 1 Bed Executive

GS10 - 1 Bed Executive | Living area

GS10 - 1 Bed Executive

  • 1 bedroom
  • 1 bathroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS16 - 2 Bed Superior

GS16 - 2 Bed Superior

GS16 - 2 Bed Superior

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS21 - 2 Bed Deluxe

GS21 - 2 Bed Deluxe | Living area

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • 2 bathrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS14 - 1 Bed Executive

GS14 - 1 Bed Executive | Living area

GS14 - 1 Bed Executive

  • 1 bedroom
  • 1 bathroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse

  • 3 bedrooms
  • 3 bathrooms
  • City view
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS6 - 1 Bed Executive

  • 1 bedroom
  • 1 bathroom
  • Sleeps 2
  • 1 King Bed

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About the area

London

London City Centre stay.At this London City Centre apartment, you'll be well placed to visit Piccadilly Circus and Regent Street, both within a 5-minute walk. Leicester Square and Trafalgar Square are also within half a mile (1 km).
View more Apartments in LondonOpens in a new window

What's nearby

  • Piccadilly Circus - 5 min walk - 0.4 km
  • Leicester Square - 8 min walk - 0.8 km
  • Trafalgar Square - 10 min walk - 0.9 km
  • The British Museum - 17 min walk - 1.5 km
  • Buckingham Palace - 18 min walk - 1.6 km

Getting around

  • Piccadilly Circus Underground Station - 4 min walk
  • Tottenham Court Road Station - 12 min walk
  • London City Airport (LCY) - 42 min drive

Restaurants

  • ‪Kingly Court - ‬2 min walk
  • ‪Flat Iron - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪Cahoots - ‬2 min walk
  • ‪Sticks 'n' Sushi UK - ‬1 min walk

About this property

Entire place

You'll have the entire apartment to yourself and will only share it with other guests in your party.

37GS Residences

4-star apartment near Piccadilly Circus
As a guest of 37GS Residences, you'll find a rooftop terrace, laundry facilities, and an elevator. Public spaces have free WiFi.

This 4-star London apartment is smoke free.

  • 3 guestrooms or units
  • Terrace on the roof
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Elevator
  • No smoking on site
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. Accommodations have separate sitting areas and include dining tables and kitchen islands. Accommodations at this 4-star apartment have kitchens with full-sized refrigerators/freezers, stovetops, microwaves, and separate dining areas. Bathrooms include bathtubs or showers and hair dryers.

Guests can surf the web using the complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and irons/ironing boards. Housekeeping is provided weekly.

Languages

Arabic, English, Italian, Portuguese, Spanish

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Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Kitchen island
  • Microwave
  • Oven
  • Stovetop
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per night

Bathroom

  • Bathtub or shower
  • Hair dryer
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (32 inch wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (31 inches high)
  • Smoke-free property

Services and conveniences

  • 24-hour front desk
  • Housekeeping (weekly)
  • Iron/ironing board
  • Luggage storage

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping mall

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Security system
  • Fire extinguisher

General

  • 3 units
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

The property charges 2 percent for credit card payments
Guests will receive an email 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 36.0 per night.
  • Cribs (infant beds) are available for GBP 18.0 per night.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per night
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated there is a carbon monoxide detector on the property
Host has indicated there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property is professionally cleaned
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. This property accepts Visa, Mastercard, American Express, debit cards, and cash. Onsite parties or group events are strictly prohibited. Long-term renters welcome. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, and a security system in each accommodation. The property is professionally cleaned.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

37GS Residences Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 21 out of 25 reviews
Rating 8 - Good. 0 out of 25 reviews
Rating 6 - Okay. 3 out of 25 reviews
Rating 4 - Poor. 1 out of 25 reviews
Rating 2 - Terrible. 0 out of 25 reviews

9.4/10

Cleanliness

9.2/10

Amenities

9.2/10

Property conditions & facilities

9.8/10

Eco-friendliness

Reviews

10/10 Excellent

James

Travelled with family
Liked: Cleanliness, room comfort
Stayed 1 night in Nov 2024

10/10 Excellent

Jeffrey

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024

6/10 Okay

Fabienne

Liked: Cleanliness
The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.
Stayed 7 nights in Aug 2024

10/10 Excellent

Melissa, Las Vegas

Liked: Cleanliness, amenities, property conditions & facilities
Incredible space. Prime location
Stayed 1 night in Aug 2024

10/10 Excellent

Stephanie

Travelled with family
Liked: Cleanliness, room comfort
Fantastic Flats in the heart of it all!
This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024

10/10 Excellent

stuart, Pasadena

Liked: Cleanliness, property conditions & facilities
Wonderful, will return!!
Stayed 1 night in Jul 2024

10/10 Excellent

Andres

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort
Stayed 3 nights in May 2024

10/10 Excellent

Debra

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Overall very nice.
Stayed 2 nights in Mar 2024

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, room comfort
Great space. Great location.
Stayed 4 nights in Dec 2023

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, room comfort
Hidden Gem!
We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back
Stayed 6 nights in Nov 2023

10/10 Excellent

AURELIE

Travelled with family
Liked: Cleanliness, room comfort
Stayed 8 nights in Jul 2023

10/10 Excellent

Kira

Travelled with family and small children
Liked: Cleanliness, property conditions & facilities
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023

4/10 Poor

Verified traveller

Travelled with family
Liked: Room comfort
It was ok not worth the price.
The location was good. Close to many attractions. The room is very loud. You could hear people laughing and talking all bight with trash pick up very early in the morning. It was not what i anticipated from a high end residence. For the price, i will stay at a high end hotel next time.
Stayed 5 nights in Apr 2023

10/10 Excellent

Jason

Business traveller, Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023

6/10 Okay

michael

Disliked: Cleanliness, amenities, property conditions & facilities
No housekeeping even though I stayed 8 days I needed to wash my own sheets and clean. the apartment was very tired and needed some TLC. service was ok and the location is amazing
Stayed 6 nights in Mar 2023

10/10 Excellent

EZRA, Rishon lezion

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Best apartment ever
Stayed 2 nights in Feb 2023

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, room comfort
Great Stay!
Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023

10/10 Excellent

Stian

Travelled with family, Travelled with group
Liked: Cleanliness, amenities, room comfort
Stayed 3 nights in Sep 2024

10/10 Excellent

Marco, Collonge-Bellerive

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023