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EL ARAM IMIRÁ BEACH RESORT

3.5 star property
3.5-star beachfront hotel with free breakfast

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Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Front of property
Exterior
Exterior
Game room
Superior Double or Twin Room, Sea View

Reviews

6.6 out of 10

Popular amenities

  • Pet-friendly
  • All-inclusive
  • Parking available
  • Bar
  • Breakfast included
  • Spa

Explore the area

Map
Via Costeira, 4077, Natal, RN, 59090-001
  • Dunes Park
    ‪1 min walk‬
  • Natal Convention Center
    ‪4 min drive‬
  • Areia Preta Beach
    ‪10 min drive‬
  • Natal (NAT-Governador Aluizio Alves Intl.)
    ‪65 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

Similar properties

Exterior

Serhs Natal Grand Hotel & Resort

  • Pool
  • Hot tub
  • All-inclusive
  • Spa
4.4 out of 5, Excellent, (1002)
The price is CA $365
per night
CA $384 total
includes taxes & fees
3 Mar - 4 Mar
Serhs Natal Grand Hotel & Resort

About the area

Natal

On the beach.A stay at this Via Costeira hotel places you within half a mile (1 km) of Dunes Park and 3 miles (5 km) of Mae Luiza Lighthouse. Natal Convention Center and Sun Clock are also within 3 miles (5 km).

What's nearby

  • Natal Convention Center - 4 min drive
  • Craft Fair of Ponta Negra - 5 min drive
  • Federal University of Rio Grande do Norte - 10 min drive
  • Dunas Arena - 11 min drive
  • Ponta Negra Beach - 12 min drive

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 65 min drive

Restaurants

  • ‪Restaurante Malta - ‬2 min drive
  • ‪Café da Manhã - ‬2 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Café da Manhã - ‬3 min walk
  • ‪Restaurante Gostoso & Natural - ‬14 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

3.5-star beachfront hotel with free breakfast
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at onsite restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages, and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, an outdoor pool, and a steam room. There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business center and meeting rooms. A children's pool, spa services, and a terrace are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

  • 1 building
  • 166 guestrooms or units
  • 3 levels
  • Meeting rooms
  • Breakfast available (free)
  • Deli
  • Poolside lounge chairs
  • Business facilities
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Game room or arcade
  • Terrace
  • Garden
  • Outdoor picnic space
  • Beauty salon
  • Newspapers in lobby (free)
  • Television in lobby
  • Onsite shopping
  • Bellhop
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Bar by the pool
  • Dining venue
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and hair dryers. Satellite television is provided.

Bathrooms include showers and complimentary toiletries. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided daily.

Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.

Languages

English, Portuguese, Spanish

Property amenities

Family friendly

  • Arcade/game room
  • Children's pool
  • Free cribs/infant beds
  • Free water park access
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (BRL 20.00 per day)
  • Limited onsite parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM–10:00 AM
  • 1 restaurant and 1 coffee shop/cafe
  • 1 poolside bar and 1 bar
  • Room service available

Things to do

  • Arcade/game room
  • Children's pool
  • Free water park access
  • Outdoor pool
  • Shopping
  • Spa services
  • Steam room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • This property does not have elevators
  • Upper floors accessible by stairs only

Room amenities

Entertainment

  • Satellite channels
  • TV

Bedroom

  • Air conditioning (climate-controlled)
  • Bed sheets
  • Free cribs/infant beds

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels

Food and drink

  • Minibar

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Renovations and closures

The following facilities are closed seasonally each year. They will be closed from September 30 to October 11:
  • Water park

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lbs per pet)
  • Pets cannot be left unattended

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa and Mastercard. Cash is not accepted.

We should mention

  • Upon check-in, parents or a legal guardian traveling with children under 18 years old are obligated to present the child's birth certificate and an identity card with photo (passport, for example). For international travels to Brazil, if just one of the parents is traveling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to traveling for more information.
  • For stays on 31 December, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.6
Rating 10 - Excellent. 57 out of 304 reviews
Rating 8 - Good. 81 out of 304 reviews
Rating 6 - Okay. 79 out of 304 reviews
Rating 4 - Poor. 46 out of 304 reviews
Rating 2 - Terrible. 41 out of 304 reviews

6.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Amenities

5.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Great location
For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Family friendly, beautiful views of the coast!
This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Former Beauty
Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel stay
Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness
Better pics than rooms
The hotel is offered as 4 star, but I would rank it 2.

8/10 Good

Bruno

Stayed 2 nights in Nov 2024

8/10 Good

Soraia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O hotel surpreende em atendimento e qualidade dos produtos. Petiscos sempre frescos, uma boa música, limpeza do hotel. Apenas uma observação em relação a cerveja no turno da noite que sempre estava quente.
Stayed 3 nights in Oct 2024

8/10 Good

Luciana

Liked: Cleanliness, staff & service, room comfort
Bom custo benefício
O resort tem um bom custo benefício. Mas quando se hospedar não espere muito. Gostei dos petiscos, apesar de todos os dias serem os mesmos. A comida do almoço e jantar não era muito variada, mas gostei do café da manhã e do lanche da tarde. A melhor parte do resort são as bebidas, com uma grande variedade de drinks, chopp Brahma e de uma marca local, cerveja em lata da Heineken, Bud, devassa, Brahma duplo malte, todas armazenadas em freezer. Havia espumante, vinho e água de coco em litro, água com e sem gás. Não tem serviço de praia e nenhum entretenimento para adultos e crianças. Somente a piscina e música a noite com DJ. Sempre tem funcionários limpando e recolhendo louças e copos. Todos os funcionários foram muito atenciosos e solícitos. O quarto era limpo todos os dias com troca de toalha.
Stayed 3 nights in Oct 2024

6/10 Okay

Verified traveller

Travelled with family
Razoável
Estadia razoável, hotel em reforma, funcionários não tão bem capacitados e os petiscos com um gosto de velho!
Stayed 2 nights in Oct 2024

2/10 Terrible

GUILHERME

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2024

6/10 Okay

Alexandre

Liked: Staff & service, property conditions & facilities
Infelizmente saímos decepcionados. Checkin demorado, ficamos nos últimos quartos do hotel, longe da recepção, restaurante, área de lazer, etc., mesmo havendo outros quartos disponíveis. Comida com poucas opções e quase sempre sem reposição, sem opções de carne bovina no almoço, jantar e petiscos na piscina. Boas opções de cerveja, mas ficavam em isopores, acabavam esquentando. Opções medianas de destilados e drinks. Café da manhã bom, mas eh impossível pegar tapioca, sistema lento demais, desisti. Quarto com mobília gasta, barulhos demais, banheiro acumulando água no piso, chegou a faltar água por alguns minutos inclusive, a vista para o jardim era horrível. Equipe se esforça pra fazer um bom atendimento. Infelizmente não retornaria. Prefiro pagar um pouco mais por um all inclusive de qualidade. Fomos para conhecer e infelizmente nos decepcionamos. Cobrança de estacionamento.
Stayed 1 night in Sep 2024

8/10 Good

Diedjon

Travelled with family
Liked: Cleanliness, staff & service, room comfort
Hotel com ALL inclusive de padrão mediano. Atende as exp pelo preço
Stayed 2 nights in Sep 2024

8/10 Good

THOMAS MATHEUS

Liked: Cleanliness, staff & service, amenities
Foi uma experiência boa no geral. Porém o banheiro tinha infiltração e quando íamos tomar banho alagava tudo. Outro ponto, o checo-um as 14, mas nosso quarto não estava pronto. O check-out é ao meio dia, mas não podemos fazer o checkout do quarto e continuar na piscina, achei um ponto negativo já que em outros hotéis tem essa opção, já que a diária não completa as 24 horas.
Stayed 1 night in Sep 2024

10/10 Excellent

karla

Stayed 2 nights in Jul 2024

8/10 Good

Michel

Liked: Cleanliness, room comfort
O.lugar é maravilhoso, mas a instalações são antigas algumas condições insegura.
Stayed 2 nights in Jun 2024

6/10 Okay

Márcia

Liked: Cleanliness, room comfort
Decepcionou demais no final
O custo benefício do hotel é bom. As refeições do restaurante principal são boas. Na área de petiscos são poucas variedades e quase sempre as mesmas. As cervejas são de marcas boas (Heineken, Budweiser, Duplo Malote, Devassa e chopp Brahma e artesanal). Refrigerante com opção zero. Ponto a se avaliar é ter área de drinks fora do bar molhado da piscina. Se você desejar um drink ou uma dose de bebida quente à noite você tem que ir até o bar molhado (mesmo não estando na piscina). Outro ponto que frustou demais foi a nova regra deles, o check in inicia às 14h (quase depois do almoço) e o checkout ao meio dia, enquanto em outros hotéis eles te oferecem o último almoço, o Aram Imirá te proíbe. Isso mesmo, eu comprei duas diárias (de sexta a domingo) e cheguei na sexta de 23h, já não tinha mais jantar, o único ponto de alimentação são pizzas requentadas e com pouca variedade, não pude tomar drink e não tinha qualquer indício de vida noturna. Tudo bem. Na saída, cortaram a minha pulseira e o almoço é servido pontualmente às 12h. Justamente para ninguém conseguir almoçar antes de sair. Poderiam liberar o último almoço, ou simplesmente servir às 11h. Mas pelo contrário, tem uma gerente super grossa, que faz questão de fiscalizar para que ninguém tenha a chance de almoçar. Mas no check in, dependendo do horário vc já não come mais nada. Isso acabou com a reputação do hotel. ARAM NUNCA MAIS. ESSA ATITUDE FOI DESUMANA.
Stayed 2 nights in Jul 2024

6/10 Okay

MATEUS

Travelled with family
Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
Deixa um pouco a desejar.
Razoável , hotel com instalações antigas, varanda de madeira do quarto fazia medo se escorar e vai com varanda e tudo, não tem cadeira no quarto. Comidas razoáveis pelo valor porém muito repetitivas, o petisco por exemplo é a mesma coisa só acrescenta 1 diferente por dia, almoço deixa a desejar demais uma opção de feijão só ( feijoada) não tinha batata frita no almoço ( batata frita) que a maioria das crianças gostam, a limpeza da piscina não é lá essas coisas, o acesso para piscina só se dá por um local que é bem estreito por sinal. Refrigerante só de 2l algo que me incomodou a todo instante me deslocar pra ir colocar no copo, água da mesma forma. O ponto positivo é que você pode levar bebida a vontade para beber na varanda do seu quarto. Pelo valor talvez valha a pena , mas não sei se queria voltar.
Stayed 1 night in Apr 2024

10/10 Excellent

MARIA DO SOCORRO

Stayed 2 nights in Mar 2024

10/10 Excellent

Alexander

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Muito boa! O hotel entrega o que se propõe.
Stayed 1 night in Mar 2024

6/10 Okay

Ariones

Travelled with family
Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2024

4/10 Poor

LUIZ GERALDO

Travelled with family
Liked: Room comfort
Disliked: Cleanliness, property conditions & facilities
Infelizmente tivemos uma experiência ruim
Infelizmente tivemos uma experiência horrível em relação ao Hotel. No dia que chegamos o hotel estava infestado de moscas. Não conseguimos almoçar e o jantar também ficou comprometido. O café da manhã do outro dia continuou do mesmo modo onde as moscas tomaram conta de toda a comida que estava toda a amostra e sem condições nenhuma de higiene. Nesse dia o hotel fez uma limpeza no refeitório no que melhorou consideravelmente. O espaço físico muito bom principalmente para as crianças, bebidas também são muito boas .
Stayed 2 nights in Dec 2023

8/10 Good

Guilherme Y

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O Atendimento pelo telefone para reservas ou dúvidas é horrível, funcionários mal educados e nenhum um pouco prestativo, atendimento ao chegar no hotel na recepção, foi incrível atendente super educado, e prestativo, a maioria dos funcionários educados e prestativos. O quarto deixou um pouco a desejar no tamanho, quarto seria para 4 pessoas, as camas ficaram bem juntar e sem espaço para circulação. O All inclusive é um pouco limitado, falta opções de cervejas por exemplo, refrigerantes são em garrafas de 2l para se servir, bem chato ficar levantando pra ir buscar, os petiscos próximo a piscina são bem limitados, sem variedades e falta sabor. Estrutura do hotel é um pouco antiga.
Stayed 1 night in Dec 2023

10/10 Excellent

Diedjon

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2023