This hotel has a rating of 3.5 stars, it should be 5 stars! The hotel is brand new, just opened in early June 2019. I stayed at the end of June 2019. This hotel is impeccable. When you arrive the first thing you notice is the breath taking view. The view can be seen clearly from your bed, and your two private balconies and private pool. I stayed in the Mare Suite. The service at the hotel is top notch. They are always available via text to give you what you need. They provided a cell phone to use to communicate if you didn't want to use your own. They provided recommendations, arranged our deep sea fishing tour, lined up an ATV to be delivered to us, and answered every question we had. They deliver breakfast to your room each morning, made to order. Omelets, fruit, greek yogurt, and a bread basket. Have a special request or dietary restriction? They will accommodate. Did I mention the private pool? All the other private pools in the area are for dipping, this is an actual pool, for just you. This hotel is located right next to the cable car and about a 1 minute walk from the start of Fira. Great location, amazing views, awesome service. I would recommend this hotel to anyone looking to stay in Fira. The price is great for what you get. I have stayed in some amazing hotels around the world and this by far was the best experience I have ever had. I hope to one day stay at White Ark again!