My only hesitancy in recommending this hotel is, I don't want to increase competition for a spot the next time I want to book it myself! For the price, I was quite pleased. The bed was amazingly comfortable, and I was pleasantly shocked at how QUIET the room was for the city center. I actually got a good night's sleep! I also felt uncommonly safe as a solo female traveler. I could not put my finger on why, but it just "felt" home-y. The room was small, and the shower worked for me as a petite person, but would be tricky for a large person. Scale met my expectations for the price, though. Very clean. The location is excellent--3 minute run to the beach, and the Tel Aviv waterfront is a runner's paradise (if you can hack the heat). Walk to Jaffa, museums. I really enjoyed the cheerful rooftop deck--just right for morning yoga, or for unwinding in the evening. The small (and very traditionally Middle Eastern) gesture of having water available at the entry hit me as being meaningful after I ceased to have it at my next-stop hotel; now I miss it! Front desk staff was MOSTLY super helpful and friendly. Some of the early morning folks could use some sweetening, but hey I wouldn't want to work night shift either. Tip: try to get a quote from the hotel on a taxi price before you leave the airport. Though this is no reflection on the hotel, my *%$#@ cabbie charged me DOUBLE! You can also take the train + bus if you have energy after a long flight. Bus stop is ~2-min walk.