The apartment is located right on the sea front, and is comfortable, spacious and well equipped. It has its own access controlled car park for residents. You will get a remote to open the Gate. The beach is 10 paces from the front of the apartment. We do not like to sit on the beach all day. Much better to sit on the Balcony, soak up the atmosphere, and walk out to the sea for a dip. The area is very lively day and night, which may put off some people. It is located directly above Heartbreak Bar, which is the best bar for live music in Benidorm. This is not a problem for us, as most nights we are in there too ! Live music continues to 2am, and the bar closes around 4am. This was made very clear to us at the time of booking, although we were familiar with the area, as we have stayed nearby several times. There are two or three smaller supermarkets within a minutes walk. A large Mercadona supermarket is located in the centre of the old town, approximately 15 min walk. We have already booked again for next year. The owner is English speaking and pleasant to deal with.